Think Global. Franchise Local.
FOCUS Brands® is a leading developer of global foodservice franchise systems and the indirect parent company of Schlotzsky’s®, as well as five other iconic foodservice brands.
Together, the leadership teams of focus brands® and Schlotzsky’s® bring years of experience and expertise to support every area of your franchise business.
You are provided with operational support from a Franchise Business Consultant to help ensure your restaurant is running at optimal efficiency and a full supply chain team that is dedicated to menu optimization and working to help you get the best price for all of your ingredients. When it comes to purchasing power, franchise owners benefit from leveraging the buying power of the FOCUS Brands® supply chain.
Training includes at least two weeks of classes to help you and your team understand the Schlotzky’s® menu, operations standards, and philosophy of hospitality. The program includes on-the-job experience in a successful, high-volume Schlotzsky’s® restaurant. There are also training programs available for your managers.
Our in-house marketing team knows the ins and outs of the Schlotzsky’s® customer and has developed a marketing plan that will encourage traffic to your restaurant. The national marketing campaign includes quarterly and seasonal campaigns in both traditional and digital arenas, and a Field Marketing Manager is also assigned to each of your restaurants to help you create a local marketing plan perfect for your market.
We are one of the best-positioned foodservice providers in the business with:
- State-of-the-art test kitchen facilities
- A broad base of culinary and food science skills
- An unmatched drive to innovate
Our team can assist you with real estate selection in suburban, rural, and semi-rural areas that have 30,000+ residential population and 15,000+ daytime population within three miles.
To help you find your real estate, we use Buxton, a web-based real estate platform, to evaluate a potential site for:
- Sales forecasting
- Revenue impact of catering (based on surrounding key driving business)
We also offer you:
- Some of the best real estate brokers in the industry to help you identify sites that meet our targeted criteria
- A network of other restaurants and retailers for joint development projects
- Established relationships with large developers throughout the country
The Restaurant Development Team enables our franchise owners to spend less time building their restaurants and more time building their business. The team helps ensure the brand’s operational and image standards are upheld, establishes relationships with local and national vendors, and helps you monitor the construction timeline.
Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Schlotzsky’s® IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.
A WELL-SEASONED TEAM
VP of Operations & Training
Executive Chef and Director of Research & Development
KELLY RODDY, PRESIDENT
Kelly was named President of Schlotzsky’s® in December 2007 and since then has built a strong management team, introduced innovative programs to enhance the brand, and launched a systemwide rebranding effort, all of which have led to five years of consecutive sales growth and continued brand relevance. He joined the company from H-E-B®, a 106-year-old retailer with more than 315 locations throughout Texas and Mexico. While at H-E-B, Kelly served as Director of Sales and Marketing and later became Director of Retail Operations. Before his tenure at H-E-B, he was Vice President and Executive Director of New Business Development for Scholastic Corporation. Prior to that, he spent eight years with Wal-Mart Stores Inc. in a variety of positions. In 2011, Kelly received his Certified Franchise Executive (CFE) designation from the Institute of Certified Franchise Executives, and her is also a member of the International Franchise Association (IFA). Kelly currently serves as a director on several boards, including Baylor’s Marketing Board, Hankamer School of Business Board, and the Caritas Board, among others.
BRIAN FARRIS, VP OF OPERATIONS & TRAINING
Brian leads all operations, training, and franchisee relations functions for Schlotzsky’s®. He joined Schlotzsky’s® in 2013 as Vice President of Strategy. Brian led the relaunch of their catering business, doubling sales in the first two years and spearheaded the research and development process of the next evolution of Schlotzsky’s®. During 2017, Brian served as Vice President of International Operations for FOCUS Brands. Prior to joining FOCUS Brands, he took a short respite from the restaurant business as Chief Operating Officer for the USA Pro Challenge, a Tour de France-caliber professional cycling event in the U.S.
Brian is a 30-year veteran of the restaurant business. He began as a dishwasher and has grown to serve in executive positions across multiple disciplines, including operations, accounting, finance, marketing, and international business development for companies such as Boston Market, Quiznos, Consumer Capital Partners, and now FOCUS Brands.
MARCELA CHAVEZ, SUPPLY CHAIN DIRECTOR
Marcela has an extensive background in Supply Chain with over 12 years of experience in the foodservice industry. Previously, she fulfilled the role of Supply Chain Manager for La Tagliatella Italian restaurants, a Spanish company owned by AmRest US, where she created the structure of distribution, procurement, and quality control. Prior to this, she worked at Sysco Foods as a Hispanic Market Manager.
MAIRA MORALES, EXECUTIVE CHEF AND DIRECTOR OF RESEARCH & DEVELOPMENT
Maira Isabel Morales brings more than 20 years of culinary experience to her role as Corporate Executive Chef and Director of Research & Development for Schlotzsky’s®. In her current roles, Chef Maira oversees menu concepts and kitchen operations. She is also responsible for the creation of new menu items, limited time offers, and since June 2015, has served as the culinary face for the Schlotzsky’s® brand.
Prior to her work with Schlotzsky’s®, Chef Maira was the first Hispanic female to become an executive chef at Disney World® Golf Courses. Numerous respected industry and consumer publications, such as Food and Beverage, Flavors and the Menu, Fast Casual Magazine®, Atlanta Business Journal®, Latina Lista, Atlanta Magazine®, and Buena Vida Magazine®, profiled her impressive career. Chef Maira is also a best-selling cookbook author with “Gourmet Para Todos Los Días” (Gourmet for Every Day), which was published in 2007 and became an instant best seller in her native Puerto Rico.