Think Global. Franchise Local.
FOCUS Brands® is a leading developer of global foodservice franchise systems and the indirect parent company of Schlotzsky’s®, as well as seven other iconic foodservice brands.
Together, the leadership teams of focus brands® and Schlotzsky’s® bring years of experience and expertise to support every area of your franchise business.
You are provided with operational support from a Regional Market Leader to help ensure your restaurant is running at optimal efficiency and a full supply chain team that is dedicated to menu optimization and working to help you get the best price for all of your ingredients. When it comes to purchasing power, franchise owners benefit from leveraging the buying power of the FOCUS Brands® supply chain.
Training includes at least two weeks of classes to help you and your team understand the Schlotzky’s® menu, operations standards, and philosophy of hospitality. The program includes on-the-job experience in a successful, high-volume Schlotzsky’s® restaurant. There are also training programs available for your managers.
Our in-house marketing team knows the ins and outs of the Schlotzsky’s® customer and has developed a marketing plan that will encourage traffic to your restaurant. The national marketing campaign includes quarterly and seasonal campaigns in both traditional and digital arenas, and a Regional Market Leader is also assigned to each of your restaurants to help you create a local marketing plan perfect for your market.
We are one of the best-positioned foodservice providers in the business with:
- State-of-the-art test kitchen facilities
- A broad base of culinary and food science skills
- An unmatched drive to innovate
Our team can assist you with real estate selection in suburban, rural, and semi-rural areas that have 30,000+ residential population and 15,000+ daytime population within three miles.
To help you find your real estate, we use Buxton, a web-based real estate platform, to evaluate a potential site for:
- Sales forecasting
- Revenue impact of catering (based on surrounding key driving business)
We also offer you:
- Some of the best real estate brokers in the industry to help you identify sites that meet our targeted criteria
- A network of other restaurants and retailers for joint development projects
- Established relationships with large developers throughout the country
The Restaurant Development Team enables our franchise owners to spend less time building their restaurants and more time building their business. The team helps ensure the brand’s operational and image standards are upheld, establishes relationships with local and national vendors, and helps you monitor the construction timeline.
Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Schlotzsky’s® IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.
A WELL-SEASONED TEAM
Chief Operating Officer
BETO GUAJARDO, PRESIDENT
Beto Guajardo began his term as President of Schlotzsky’s in September 2019. Beto brings extensive global experience in corporate and brand strategy, new business development, mergers and acquisitions and organizational structure. Over the past three decades, his career has spanned a broad spectrum of industries, from management consulting, global retail, automotive, energy, consumer packaged goods, and media and entertainment.
Beto joins FOCUS Brands from Starbucks Coffee, where he served as Senior Vice President, Global Strategy. Beto built the Global Strategy team that was responsible for developing the company’s five-year strategic plan and operated as a coordinating body, developing and implementing strategies to succeed corporate goals. His teams worked extensively on executing Starbucks Delivery, acquiring technology to power Starbucks CRM, and developing new go-to-market processes to streamline store development innovation.
Prior to his tenure with Starbucks, Beto held senior leadership positions in corporate strategy as Global Vice President of Brand Strategy for Levi’s Strauss & Co and Vice President of Strategy for Avon Cosmetics.
Earlier in his career, Beto spent eight years in professional services consulting with McKinsey, Inc. and Deloitte Consulting, LLP. He received an MBA from Northwestern University and a BS from the University of Illinois.
Beto currently lives in Seattle with his wife, Leslie, 4 daughters and 2 golden retrievers. He and his family will be relocating to Atlanta to join the FOCUS Brands family.
TORY BARTLETT, CHIEF OPERATING OFFICER
Tory Bartlett served 9 years in the U.S Army Reserve and has a BS in business with a concentration in green sustainable enterprise management. He has an MBA from Kennesaw State University and has been in the restaurant business for over 28 years. A true self-made success, Tory started out as a dishwasher and cook at Hooters of America, Inc. Twenty years and several roles within the company later, including VP of franchise operations, Tory left the organization to pursue his passion for the hospitality industry.
In 2013, he accepted the CEO position with Southern Proper Hospitality (SPH), an entrepreneurial hospitality group in Atlanta, Georgia. As CEO, Bartlett spearheaded the growth of SPH by leading the organization down several strategic disciplines in the hospitality industry and creating a positive corporate culture.
Today, Tory serves as the chief operating officer for Schlotzsky’s, the famous Austin-born sandwich franchise. In his role, he collaborates with franchisees to lead the brand’s strategic organizational initiatives and facilitate financial success. Tory’s passion for the brand is grounded in his respect and admiration for the many long-term stakeholders of Schlotzsky’s.
Tory and his wife, Michelle, live in Marietta, Ga. and have two boys, Tory Michael and Thomas. Tory and Michelle enjoy traveling the world and spending time watching both of their boys participate in competitive swimming.