What do Millenials have to do with the success of a franchise owner? As it turns out, quite a lot. Schlotzsky’s® president, Kelly Roddy, shared key insights about Millennial dining habits at the 2018 Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, TX. Schlotzsky’s® has remained a relevant franchise for nearly 50 years due to the brand’s adaptability, and today, that means catering to Millennials.
IFA recently posted an overview of the data Roddy shared at MITcon. While his presentation was packed with data, one of the most notable facts Kelly shared was that Millennials spend more on eating out every month than non-Millennials. Lucky for Schlotzsky’s® franchise owners, the fast-casual concept appeals to the Millennial demographic. With its Austin-inspired decor, communal seating options, and unique flavor profiles, Schlotzsky’s is the perfect brand to attract Millennials and their affinity for dining out.
If you’re interested in a fast-casual restaurant concept that appeals to Millennials (and let’s be honest, everyone else, too), complete the form below.