Franchise owners seeking a differentiated franchise concept need not look further. Schlotzsky’s® is a brand that dares to be bold. Whether that means highlighting the brand’s authentic Austin roots or adding craft beer and wine to the menu, Schlotzsky’s® knows how to stand apart in the fast casual crowd. The QSRweb podcast recently featured brand president, Kelly Roddy, who shares how Schlotzsky’s® continues to stand out after nearly 50 years in business.

Schlotzsky’s® is returning to its roots and embracing Austin originality with the new Austin Eatery concept. Franchise owners can sleep easy knowing that the brand has thoroughly tested the concept. Discussions with Millennials, Gen Z, Gen X, and Baby Boomers, and staggered openings helped the brand perfect the menu and design. The results? Everyone wants to eat at Schlotzsky’s Austin Eatery®.

Current and new franchise owners alike will get in on the brand revamp. While new locations will all open with the Schlotzsky’s Austin Eatery® concept, existing locations will convert to the new design at a bold pace. Roddy says nearly 400 locations will feature the Austin Eatery redesign by the end of the year.

Schlotzsky’s® has come a long way since its first location opened on South Congress Avenue in Austin in 1971, but the brand’s daring spirit continues to prevail. Schlotzsky’s® franchise owners benefit from nearly 50 years of brand recognition and a support team that knows when it’s time to switch things up. To learn more about owning a Schlotzsky’s Austin Eatery® franchise, fill out the form below.


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